How Mandated Use of Social Media Began

I was a school librarian when the information hierarchy toppled and print was no longer at the top! Suddenly, my school principal and colleagues looked to me to answer the question “What is happening to information?” And, I became the voice of the school on social media. It was simply dropped in my lap. What kind of information professional would I be if I was not aware of the information channels being used as digital culture emerged?

Often, I have told people how it felt at the turn of the 21st century, when it seemed the floor beneath my feet in the library was shaking! I knew there was no going back and that digital culture would change everything. But, I embraced it and said “Bring it on!” even though I had a distaste for social media and the narcissism of everyone yelling “Look at me!” Much of the content we scroll through is self-serving, unimportant, and rather meaningless. User-generated content sometimes makes me long for the gatekeepers who made authors jump through hoops to get published. Entering a library with stacks of high quality materials gave me a sense of trust in authority and quality that one never finds online. (Sure, there may never have been a “perfect 100% truth” of information, but at least we didn’t have to dig through a pile of nonsense to find a truthful nugget.)

Once Facebook took off, every field seemed to adopt social media as a way to connect us all: business people, educators, long-lost family and special interest groups, for example. And take off it did! Within a decade, Facebook and Twitter impacted the fabric of society and others began to join me in the feeling that it is inherently wrong. Yet, everyone seemed to justify using it because… well, everybody was doing it. Yes, it feels mandated.

A colleague recently told me she deleted all her social media except for LinkedIn and that it feels great. I felt a pang of envy at her bravery to cut it off. But the libraries and groups I work with insist on using social media as the best way to reach out to patrons and provide information easily. Again, it feels mandated.

We’re in a Dilemma

The ME! ME! ME! oversharing of personal information is not the only problem with social media. Data mining uses our information to manipulate our behavior, as pointed out in the Nexflix documentary THE SOCIAL DILEMMA. Our incoming dashboards, unique to each of us, compel us toward personalized ads and a tendency for confirmation bias (following those whose ideas align to our own).

Rather than live in fear, for the past 20 years I have been researching information literacy (and the term metaliteracy which I feel describes it perfectly) with the goal of helping the next generation remain human. I joke that we are all cyborgs and it may be pretty close to the truth. Many young people are aware of the problems encountered on social media and organizations like the Center for Humane Technology are striving to find ways to tackle them. For me, my faith keeps fear away and, without faith, my view of the future would appear dark and dismal. Awareness of the social dilemma which has swept across our planet awakens us to our personal responsibility for metaliteracy.